On August 21st, Nike brand celebrated the grand opening of the new NSW (Nike Sportswear) store on 21st and Merser street in NYC. Nike closed down the block for a block party filled with celebrities such as Spike Lee, Roger Federer, Serena Williams, Travis McCoy, DJ Clark Kent, Okafor, Smush Parker and many beautiful women who might as well be celebrities.
The block party was constructed in less than a day and it was made to look like a stadium, with seats lining up against the walls.
This was a invite only party and of course Lavish Livez was in there and we are bringing you along with us.


































Serena Williams leaving NSW
Roger Federer leaving NSW
Spike Lee leaving NSW
Smush Parker of the Clippers.
Travis McCoy of Gym Class Heros
Bobbito Garcia, a basketball legend
People trying to get into the store, but only a special selection was able to get in.





The block party was constructed in less than a day and it was made to look like a stadium, with seats lining up against the walls.
This was a invite only party and of course Lavish Livez was in there and we are bringing you along with us.
People were waiting for hours *trying* to get in... knowing it was an invite only.
We got in few minutes after the party started, and I'm telling you pictures do not do justice, you had to be there to experience this.
Dice from ALIFE
Shirts provided by our sponsor check them at www.neuemarvel.com
This band got Free. Fresh. All white. Nike Air Forces
Hope you guys enjoyed the video and the pictures!
And thats how the sneaker crumbles.
Anonymous Said,
cool i wish i could have got inn how did u guys get in
Posted on September 1, 2008 at 3:57 PM
Anonymous Said,
yea you should of...
how did we get in?
well.. we are Lavish Livez.
Posted on September 1, 2008 at 4:40 PM