A new Air Jordan commercial featuring Chris Paul, Rip Hamilton, Carmelo Anthony, and Joe Johnson. The commercial is very dramatic and straight to the point, this commercial is very very inspiring.

I want these sneakers now.

Few days back we showed you a Nike commercial promoting Kobe's zoom IV low tops, which by the way was pretty sarcastic, but this time around Nike was a bit more serious.  With the slogan "If You Really Want It", Nike puts together various clips of triumph and failures that Kobe went through, but in the end comes out victorious.

Zoom Kobe IV Low Tops - Nike Commercial - PART 2

Once again Kobe Bryant recommends you buy his new shoes or ankle insurance, because the Nike Zoom Kobe IV's will either break you or make you.

Kobe Bryant Recommends You Buy His New Shoes or Ankle Insurance Because if You're Not Wearing The New Kobe's Zoom IV You Could Have Your Ankle's Broken By Someone Who is Wearing Them!!!

Shepard Fairey, Banksy and Sneakers were Edward's inspiration for this animation. The first two as street artists have inspired him in every graphic design or art project he has done because of their genius ideas, designs and their favorite medium: Stencils.

In the early process of this project Edward had in mind to make a photo animation of himself making a huge stencil of his sneakers, but during the process a very interesting idea evolved: Integrate the sneakers themselves in the video. While selecting the sneakers that were to appear in the flick, he was challenged whether to use Nike Sbs over Air Jordans. This challenge than generated the whole idea of sneaker battling for the spot light.

"I need to give credit to my lil' brother Mike as he pulled an all nighter to help me make this project possible, in addition to my Multimedia classmates and professor at CCNY.

I have been overwhelmed with the amount of attention and positive feedback I have gotten. Because of it my plans of making another one will be sooner than I thought."

"Coming Soon" The first Jordan ad of 2009 and the first ad ever for the AJ 2K9s'. These sneaker will hit most, if not all, JB accounts next month, February 14 to be exact.

It seems they kinda copied the movie Hancock. Am I the only one who thinks that? I guess the sneaker itself makes you jump higher and a better player. (lol)

The Jumpman Lives!!

The viral marketing for an upcoming campaign involving LeBron James has begun. In this short video, LeBron James speaks of following his first passion which leaves the door wide-open as the rumors begin to swirl. Among the front-running speculation is that either James will debut a rap single or feature some how in his other sport of choice, football. Stay tuned for more details and mark January 18th on the calendar.

via hypebeast

I have seen my share of weird and unique ads, but this... this tops it all.  

To come up with the Air Jordan 2009, Jason Mayden looked to the sport of Fencing for inspiration. In a session between Michael Jordan and Jason Mayden, both agree that the art of Fencing can be compared to the battle on the court where both types of athletes require quick moves, quick attacks and quick defense to win. The sneakers take note from the the uniform of Fencing while the technology is inspired by both the art of fencing and basketball.

via youtube-Freshness

Nike 1World Air Force 1 Marok Interview from HighSnobiety on Vimeo.

From Berlin, Germany is a man. Being an artist and a publisher, Marok was selected by Nike the 1World AF1 Project and his design is the more low-key out of all the series.

HighSnobiety caught up with the designer for a on camera interview about the sneaker he did for the project. Learn why he chose those materials and colors by watching the interview above.

We collect toys, sneakers or whatever, but what if it was the other way around. Confused?

Watch the video, you'll know what I'm talking about.